This old car has been around town, appearing at last year’s “…car-show that almost wasn’t?!” And on 12APR2025, the bomber DeSoto arrived for a Pocatello Car Club cruise that doubled as a memorial event:

The original DeSotos were actually Chryslers, and at first were called Series-K and were simply remodeled Plymouths.

The DeSoto brand was created in 1928, to do battle in the growing mid-price car market.  The name was chosen to honor the Spanish conquistador Hernando de Soto (and many people don’t know that at one time De Soto was even featured on U.S. $5-hundred bill).

DeSoto ‘DE MIJO’ is a Series-13 (S-13), all-new for post-World War Two, produced from model year 1949 to 1952 (it got a ‘face-lift’ for 1953).  Base price was around $3-thousand.

Chrysler’s DeSoto brand ceased to exist after the 1961 model year.

Check out more vehicular videos on my ‘Cars Showing Off’ Playlist on my YouTube channel: https://www.youtube.com/playlist?list=PLkZrLGwZbnj9l1IMiwgu49bsmVG95CIaM

Idaho State University: Chrome in the Dome, 2025!