04 March 2014 (17:04 UTC-07 Tango)/02 Jumada l-Ula 1435/13 Esfand 1392/04 Ding-Mao 4712

Minnesota based cereal maker General Mills selling off all its eastern Idaho grain elevator operations.  It will affect the cities of Newdale, Blackfoot, American Falls, Rockford, Idaho Falls and Pocatello.

General Mills has been experiencing crashing sales.  Awake consumers will tell you it’s because General Mills uses GMO (genetically engineered) crops.  Also, Oxfam International ranks General Mills in last place for sustainability and human rights, including treatment of women and farm workers.   This has led to a boycott of General Mills products by awake consumers.

But that’s not how General Mills sees it: “The slowdown in category sales……isn’t a consumer issue, it’s due to insufficient product news and advertising….”-Ken Powell, CEO

The new owner of the east Idaho grain elevators, Agspring, claims they have plans to expand their new operations in Idaho, by using a “…a new combination of existing resources with a different business approach….”