…there before me was a black horse! Its rider was holding a pair of scales in his hand. Then I heard what sounded like a voice among the four living creatures, saying, “A quart of wheat for a day’s wages, and three quarts of barley for a day’s wages, and do not damage the oil and the wine!”

Gallup CEO, Jim Clifton, has written a book which says the next ‘currency’ will be jobs!  The book is called The Coming Jobs War.

Clifton was also interviewed for Freeenterprise.com.  He basically said the need for employment will soon override all other desires, even religious beliefs.  He gave a dire warning concerning the lack of job creation in the U.S.: “…we have to be in a state of mind of free enterprise or hell is coming!”

Clifton also said that Corporate America must stop operating on debt, and that the government should enact policies that reward businesses who make real money and not those who ‘cook their books’: “What companies really want is organic growth, not acquired growth [ie Mitt Romney style venture capitalism]. What you want is quality sales growth.”

Companies with weak sales can blame their leadership, not their front line employees: “Where you have lousy sales growth, it’s because you’ve named the wrong person manager.”

The coming jobs war actually starts with customers “…because jobs follow customers, not the other way around.”

Government, and Unions, must act to create a true free enterprise system: “Leaders have to create the spirit of free enterprise in their cities, encourage startups and entrepreneurs, and make it fun to be in business. Nobody builds anything great when they lack confidence in the future of free enterprise.”