Coldwater Creek executives admitted that their fourth quarter loses will be more than first thought.  At their third quarter reporting, back in November, 2011, they expected loses to continue into their fourth quarter.

Coldwater Creek has had at least five straight quarters of loses.

CEO Dennis Pence said same store sales between November and the end of December were down 9%, compared to the same time the previous year.  To show you how bad things are for the clothing retailer, Pence said the 9% drop in sales was actually an improvement!

Fourth quarter results for Coldwater Creek will be reported in March, 2012.

In the corporate world there is no standardized quarterly system, each company keeps its own quarterly reporting calender, so some companies’ quarters begin and end in the middle of a calendar year (and they don’t match up to the Federal government’s fiscal quarters either).