On 06 November 2012, Japan’s Nissan Motors reduced its expected profits for the Japanese fiscal year (ending in March 2013), by 20%!
Nissan, like Mazda, is blaming most of it on crashing sales in China. Nissan also blames the bad economy in Europe, and the increasing value of the Japanese yen (which makes Japanese cars more expensive).
Nissan reported sales numbers in China similar to what Mazda reported days ago. Nissan experienced a 35% drop in September, then a 41% drop in October!
Chinese consumers are boycotting Japanese products (even those actually made in China) over Japan’s take over of an island that China says belongs to them.