WalMart Stores Inc., the world’s largest retailer, saw its 3rd quarter profits fall below what they expected. They blame price cutting in an effort to boost overall sales.
WalMart says that compared to the same time last year (3rd quarter, ending October 31), their net income was down 2.9%. The lower prices did increase overall sales, by 8.2%, but WalMart had cut their prices below what it was actually costing them, which explains the drop in net income.
WalMart officials claim they will continue to keep prices low, despite their suppliers raising their prices (inflation). They also admit they expect their 4th quarter net revenues to be down as a result, Merry X-mas!