German car makers are scrambling to keep up with international orders. They expect that by the end of the year they will have exported 4.15 million German made cars. But the majority of those cars are not going to the U.S., they’re going to China, and to some extent India.
“We are seeing international markets pick up much more rapidly than many had expected. The drivers of growth are above all Asian markets.”-Matthias Wissmann, German Car Industry Association
Audi alone saw a 64% increase in their sales to China and Hong Kong, in 2010. But BMW is turning out to be the big money maker, just in the first six months of 2011, their sales in China exploded by 101%!
Executives for German car makers admitted they are scrambling to rethink their corporate strategy, because they never expected such high sales in China, so soon.