During Ramadan the Iranian government is officially encouraging local Farmer’s Markets, called Direct Markets in Tehran. This is in response to consumers demand for lower food prices.
However, comments from shoppers have been mixed. Some Direct Market shoppers claim the prices are cheaper and they can find what they need, while an almost even number of people said the opposite. One man said the price difference was only slight. It just proves the saying that you need to “shop around” for the best price.
During Ramadan Muslims fast during the day, and eat after the sun goes down.