22 October 2013 (12:28 UTC-07 Tango)/17 Dhu’l-Hijja 1434/30 Mehr 1391/18 Ren-Xu (9th month) 4711

Failing women’s clothing retailer, Coldwater Creek, is now finally up for sale as part of the company’s efforts to explore strategic alternatives.  Company officials clarified that just ’cause Coldwater Creek is up for sale doesn’t mean it will be sold.  The Board of Directors are just trying to make their greedy and impatient investors happy: “As a result of an increasingly challenging retail environment, we are continuing to take the necessary steps towards improving our financial position as well as our long-term prospects as a more competitive and successful company. In that regard, we will continue to concentrate on maximizing shareholder value…..”-Jill Dean, President & CEO

Apparently the announcement was not good enough for said investors, as the very next day the price of Coldwater Creek stocks dropped by 30%!  (on 15 October stocks were trading for 88 cents)

In September, Coldwater Creek reported yet another quarterly crash in sales.  A net loss of $22.1 million USD!  Compare that to the same time last year, when they lost $18.8 million.

The company shouldn’t be put up for sale, it should be put out of its misery!