On 29 August 2012, Coldwater Creek reported a 2nd quarter loss of $17 million USD.  It’s the third quarter in a row for the women’s apparel retailer.

The Sandpoint, Idaho, based company blames it on falling sales (again).

Direct catalog sales dropped $5 million, retail/outlet stores and spas dropped $12.3 million, compared to the same time last year.  Some of the sales loses were blamed on the closing of 24 Coldwater Creek stores across the United States, since 2011 (four closed during the 2nd quarter of 2012).

Company officials say one of their plans to improve financial performance is to move existing stores into smaller locations, as well as closing another 20+ stores by 2013.

NASDAQ is threatening to delist Coldwater Creek from its stock exchange, because the price of one share is still below $1.00.

Also at the end of August, a former Coldwater Creek official was sentenced to 18 months in prison, and more than $246,000 in restitution, after pleading guilty to embezzling the company.  The judge rejected a plea agreement which called for a sentence of only 90 days in jail.