“There are one million millionaires in China. I will have more than enough business if I sell to China’s millionaires alone!”-Earl Kluft, makes luxury mattresses

1 June 2012, Chinese media reporting that some business owners in the U.S. state of California are targeting the growing number of millionaires in the Communist country of China.

Back in September a California mattress maker decided to take a chance on selling his handmade mattresses in China. It paid off, big time.  Chinese elites are paying as much as $50,000 USD for one of Earl Kluft’s mattresses!  The result was that Kluft’s revenues for 2011 hit $50 million!

According to Boston Consulting Group, China is third for number of millionaires. Japan is number two, and, to prove the point of the Occupy and Tea Party movements, the United States is still number one for 1% elites.

However, that could soon change.  According to the Group M Knowledge-Hurun Wealth Report 2011, the number of Chinese millionaires is expanding at a rate of 10% per year.

Kluft markets his mattresses as heirloom mattresses, and they can be made from expensive materials such as cashmere, mohair, Joma wool and Talalay latex. Have any of us commoners ever thought of owning a mattress like that?  Chairman Mao is rolling in his tomb!

But forget handmade, now Kluft says high sales of his mattresses have forced him to dedicate two factories in the United States specifically to meet Chinese demand, and he says they’re still willing to pay the high handmade price: “The Chinese demand for American made luxury products is on the rise…..The Chinese consumers want them made in America. They don’t want them made in China.”