Sales of Japanese beer, and beer based drinks, hit all time lows in February, 2012.

Japanese brewers shipped less than 360,000 kiloliters (95,101,938 U.S. liquid gallons), that’s the lowest amount in February since such record keeping was started in 1992.

Nippon beer makers blame the cold weather!  They say demand dropped in the areas of Japan that were hit hard by unusual cold temps and heavy snowfall.  They also blame being forced to make more non-alcoholic drinks.