“Coldwater Creek (NASDAQ:CWTR) is one of today’s worst performing low-priced stocks…”-Adrienne Chilton, analyst
The month of October and November was so bad for the Idaho company that, maybe, it should be put out of its misery.
During the second week of November, there were reports that Coldwater Creek could be delisted from the NASDAQ. That’s because in the second half of October their stock price dropped to just a little more than .90 cents per share. At the begining of November, Coldwater Creek was downgraded to “underperform” by Zacks Investment Research Analysts.
By the end of the first week of November their stock price jumped back over $1.10. But more bad news. By the second half of November their stock price is now below .90 cents; as of November 23 it was trading at .88 cents per share.
Things are so desperate that in a move to motivate investors, and maybe keep from getting delisted, the CEO of Coldwater Creek, Dennis Pence, bought U.S.$7 million worth of his own company’s stock.
At around .90 cents per share that’s a heck of a lot of stocks!
Pence claims this is a case of buy low, sell high. He claims he still believes in the company and is sure they will turn things around. If he’s right investors could make a killing. One analyst thinks investors could end up with a 200%-500% return, over three years! But that’s assuming a $60 million improvement in Coldwater Creek’s expenses and operating income performance.
The anonymous analyst, going by the nom de plume Violent Capitalist, also admits: “…this is a very very risky investment…”
Another analyst, with the nom de plume of Pimlico, responded to the buy low, sell high sales pitch with: “This one really looks doomed. I have rarely seen shareholder equity decelerate as quicky as I have with this one.”
Investors should wait until November 30, when Coldwater Creek will report its 3rd quarter earnings. Most analysts surveyed are predicting negative earnings.
Of interest, for the past four months, analysts have advised stock holders to “hold” onto their Coldwater Creek shares (as reported by Reuters). Is there hope?