“The Chinese e-commerce market will have a lot of winners, and Amazon China will be one of them.”-Wang Hanhua, president of Amazon China

In 2004 U.S. based Amazon entered the Chinese market, by taking over Joyo.com, a Chinese online book store.  They now have a new name: Amazon China.

The new name is a result of explosive growth thanks to the domestic Chinese economy.  Amazon China just opened the largest operations center outside of the United States, in Kunshan, Jiangsu province.  According to Chinese media it covers 120,000 square meters (1,291,669 square feet)!

“We are fully aware of the potential of this business, but we need to be prepared in logistics, packing center and operation systems.”-Wang Hanhua, president of Amazon China

Amazon China accounts for one third of all of Amazon’s global sales!

Wang Hanhua says one of the secrets to Amazon’s success in China is continued investment into marketing innovations: “Amazon China’s strategy is to invest continuously and focus on the long term market; that’s the reason why Amazon didn’t question its investment into China when it didn’t produce high returns.”

Now why can’t more Corporate America companies do that here in the United States?